Explain everything
Every routing decision comes with its reason. A model nobody can audit does not belong in your revenue stack.
About BGrowth
We build the decision layer between traffic and ad partners.
BGrowth was founded in Sofia in 2025 by ad-tech engineers and yield managers who were tired of routing billions of impressions by hand.
2025founded in Sofia
200+publishers
1.2Bimpressions routed daily
50+ad partners connected
Our mission
Every impression deserves its best buyer.
Most publishers still monetize with waterfalls set by hand: a fixed list of partners, reviewed once a month, the same for every visitor. The best buyer for a mobile visit from São Paulo at 9 pm is rarely the one at the top of that list.
We started BGrowth to make that decision properly, one impression at a time, with a model that measures instead of guessing. Publishers keep their partners, their contracts and their payouts. We only make sure each impression goes where it is worth the most.
We are independent, we do not buy media and we do not resell your inventory. Our only job is to make your existing partnerships pay more.
How we work
Four principles behind every decision.
Stay neutral
No partner pays to rank higher. The same model and the same rules apply to every network.
Respect readers
Contextual signals only, frequency caps that hold and formats that never break the page.
Earn our share
We are paid when publishers earn more. If the uplift is not there, neither is our revenue.
Milestones
From Sofia to 60 markets.
BGROWTH EOOD is founded
The company is registered in Sofia and the first version of the engine routes test traffic.
First publishers live
Twelve publishers in Europe and Brazil switch from waterfalls to per-segment routing.
BGrowth 2.0
Per-impression routing and continuous experimentation lift the average uplift to +34%.
1.2 billion impressions a day
200+ publishers, 50+ partners and traffic from more than 60 countries.
The team
Small, senior and close to the data.
people in 7 countries
in engineering, data and AI
average ad-tech experience
office, in the heart of Sofia
Company information
BGROWTH EOOD
BGrowth is operated by BGROWTH EOOD, a single-member limited liability company registered in Bulgaria.
Legal notice- Company name
- BGROWTH EOOD
- Trading name
- BGrowth
- UIC (EIK)
- 208174485
- Registered
- 14 February 2025
- Registered office
- 93 Ekzarh Yosif Str., Oborishte District, Ground Floor, 1000 Sofia, Bulgaria
- Tax residence
- Bulgaria
Join us
Help publishers earn
more from every impression.
We are a small, senior team in Sofia and across Europe. Six roles are open right now.
Remote-friendly · Equity for everyone · Office in Sofia