Partners evaluated
Every connected partner that can serve this segment is scored. Partners blocked by your rules never enter the race.
Decision explorer
Pick a region, a device, a format and a traffic source. The explorer replays how BGrowth scores every connected partner and why one of them wins the impression.
Demo data, consistent with the rest of this site. Your own explorer runs on your live traffic.
Reading a decision
Every connected partner that can serve this segment is scored. Partners blocked by your rules never enter the race.
eCPM times fill probability, net of partner fees and converted to your currency. That is the number the engine maximizes.
Each decision carries a plain-language reason, so your ad ops team can audit it, challenge it or override it.
Explainability
Signals, predictions, the winner and the alternatives it beat. Stream the log to your warehouse or read it in the dashboard.
14:02:31.204 BR · Android · 320×50 · organic scored 15 partners in 41 ms winner Network 07 2.84 USD fill 98% 83 ms beat Network 12 1.21 USD · Network 02 1.13 USD why strongest net yield for this segment 14:02:31.287 US · Desktop · 300×250 · direct scored 15 partners in 39 ms winner Network 03 2.21 USD fill 98% 71 ms beat Network 05 1.94 USD · Network 11 1.62 USD why higher fill at equal eCPM 14:02:31.344 FR · iOS · Native · social scored 15 partners in 44 ms winner Network 12 1.76 USD fill 97% 92 ms
“The explainability is what sold us. Every routing decision has a reason, and we can override any of them.”
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