Changelog

What shipped, release by release.

New partners, engine improvements, analytics features and fixes. BGrowth ships every two weeks with zero downtime.

v2.14

Traffic source as a fourth segment dimension

The engine now scores partners separately for organic, social, direct, referral and paid traffic, on top of region, device and format.

  • NewTraffic source segmentation in the engine, the decision explorer and every report.
  • NewTwinRed connected as a native partner, with popunder and native formats.
  • ImprovedMedian decision time down from 91 ms to 83 ms.
v2.13

Slack and email alerts

Get notified when a partner stops filling, when fill rate drops or when latency goes above your budget.

  • NewAlert rules per partner, site and country, with quiet hours.
  • ImprovedRevenue by country now converts every currency at the daily ECB rate.
  • FixedDate picker could skip the last day of a month in some time zones.
v2.12

Reporting API v1

Every report of the dashboard is now available over a REST API, with scoped read-only keys for finance and BI teams.

  • NewReporting API with hourly granularity and 13 months of history.
  • NewNative exports to BigQuery and Snowflake.
  • ImprovedCSV exports are up to 6 times faster on large workspaces.
v2.11

Format rules and frequency caps

Cap popunders per session, keep interstitials off the first page view and set a viewability floor per placement.

  • NewFormat rules per site, country and device, with an estimate of their revenue impact.
  • ImprovedSmart fallback now answers within the same request when the winner does not fill.
  • FixedFrequency caps were counted twice when a page reloaded from the browser cache.
v2.8

Decision log streaming

Stream every routing decision, with its signals, prediction and alternatives, to your own warehouse.

  • NewDecision log streaming to S3, BigQuery and Snowflake.
  • NewExoClick, Clickadu and TrafficStars available as one-click integrations.
  • FixedSome Safari web views reported the wrong device family.
v2.0

BGrowth 2.0: the new engine

A new prediction model that scores every partner on net yield, fill probability and latency for each impression.

  • NewPer-impression routing replaces per-segment allocation.
  • NewContinuous experimentation on a small share of traffic.
  • ImprovedAverage revenue uplift across publishers up from +22% to +34%.

Stay in the loop

New partners and features,
every month.

Your workspace shows what changed after each release. Talk to us if you want early access to what is coming next.

Get started Request early access

Releases every two weeks · Zero-downtime deploys