Formats

The right format, for every visit.

Banners, popunders, native, interstitials, video and push. BGrowth chooses the partner for each format, and the format mix for each segment, within the limits you set.

Get started How the engine decides
Format mix
Brazil · Android · last 7 days
Auto
  • Popunder38%$3.12 eCPM
  • Interstitial24%$2.74 eCPM
  • Banner 320×5021%$2.84 eCPM
  • Native17%$1.92 eCPM
Revenue per visit+27%vs. fixed mix

Core formats

Four formats, measured to the cent.

Average uplift observed after 30 days on BGrowth, against the publisher's previous setup.

Laptop showing a web page with a glowing banner ad

Display banner

Traditional banners, fully optimized by performance.

+22% avg. uplift
A browser window with a pop-under window glowing behind it

Popunder

Maximize revenue from popunder traffic.

+41% avg. uplift
Tablet showing an article with a native ad card

Native

Seamless native placements with intelligent routing.

+27% avg. uplift
Hand holding a phone showing a full-screen interstitial

Interstitial

Mobile interstitials optimized for each audience.

+33% avg. uplift

And the rest of your inventory

Video, push and mobile placements.

Partners by format

Video

Instream and outstream, VAST and VPAID. The engine balances fill and completion rate, not only CPM.

+36%

Push and in-page push

Subscriber lists and in-page notifications routed to the partner that pays most per click, by country.

+24%

Mobile anchors

Sticky 320×50 and 320×100 units that stay viewable without hurting the reading experience.

+19%

Format rules

More revenue, never at the reader's expense.

Set the limits once. The engine optimizes inside them and shows you what each rule costs or earns.

  • One popunder per session, or the cap you choose
  • Viewability floor per placement
  • No interstitial on the first page view
  • Format blocklists per site, country or device
FormatTypical partnersAvg. uplift
Display bannerAdSense, Ad Manager, Adsterra+22%
PopunderExoClick, Clickadu, TrafficStars+41%
NativeTaboola, Outbrain, MGID+27%
InterstitialPropellerAds, Adcash, HilltopAds+33%
VideoMagnite, Xandr, TwinRed+36%

Get started

Every format,
one decision layer.

Connect your networks today and see your first optimized impressions within the hour.

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Estimate your uplift

Live estimate
With BGrowth, per month
$57,500 – $65,500
+15% to +31% estimated uplift
TodayWith BGrowth